Wednesday, 30 September 2009

Doritos Packaging concept.

I found a blog on this Doritos packaging concept and thought it was really original and very well designed. The project was based on one of the YCN briefs where they asked designers to create a totally new packaging concept for Doritos. The shape and the texture of the Doritos crisps are used as the base for the packaging concept, the packaging structure keeps the packet closed after opening.

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