Tuesday, 1 September 2009
Coca-cola's new packaging
As this is now my second blog on coca-cola you may have guessed I am a bit of a fan of the product, and with the release of its new ‘simplified’ packaging I couldn’t help mentioning it. For years coca-cola has added things to and changed its packaging sometimes even over-complicating the brand. But recently coca cola has stripped all the unnecessary extras on its packaging back to its iconic essentials, by getting g rid of all the visual clutter coca-cola’s clever branding has transformed coca-cola back to the product that we know and trust. A huge amount of honesty goes to a brand that strips itself back to its original essence, with the red, the ribbon and the iconic coca cola logo alongside the coke script ‘classic’ in a simple lower case sans serif font the re design of coca cola does just radiate a sign of true confidence in their product design, regaining cokes modern classic edge.