Wednesday, 2 September 2009

Orange new ad campaign

Yesterday orange launched a 5million pound ad campaign for monkey mobile service, The advert takes the form of a weather forecast, but instead of reporting the weather conditions, the reports focus on the genres of music that are popular in various regions of the country, Orange will then shoot new edits of the ads every two weeks using orange ‘monkey’ data to reflect the music preferences of orange ‘monkey’ users.

I saw the ad on TV today for the first time and couldn’t help think that orange have really let themselves down, in my opinion the ad is truly awful and doesn’t reflect their brand whatsoever, it comes across as immature and naff, and I cant help feeling let down by Fallon who created the ad for orange.

No comments:

Post a Comment