This is a book that was on the first year reading list that i found highly interesting, its a concise yet comprehensive treatment of of corporate identity. The book deals with theory and practice and examines identity both as a strategic and a tactile tool in a wide range of contexts. Olins explains why all organisations need to regard their identity as a resource, after defining identity and exploring its benefits he uses examples drawn from his own experience to show how to create, launch and manage a successful programme in any type of organisation. Overall the book offers inspirational and practical advice on identities and written by such an experienced person its an incredibly insightful book and ideal for anyone who is interested in corporate identity.
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