Tuesday, 11 August 2009

Precious Metal

Coca cola have recently re produced one of their old 1949 summer poster campaigns using 200,000 crushed cans, The 50-meter artwork lies on top of the chalk cliffs of the Sussex coastline. Coca cola hopes that it will inspire consumers to recycle more this summer. The artwork is called precious metal and required a week to complete and can only be fully viewed from air. A brilliant way for coke to to create a stir and advertise recycling.

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